"Miami-Dade and Monroe Counties: Economic Strengths and Challenges, People To Watch"- An Economic Article for Florida Trend

"Miami-Dade and Monroe Counties: Economic Strengths and Challenges, People To Watch"- An Economic Article for Florida Trend

By Rochelle Broder-Singer | 3/28/2018

The graduation rate at Miami- Dade County Public Schools was 80.7% last year — highest since the state began tracking graduation statistics with modern methods. In 2007, the rate was 58.7%. Also last year, the system saw its first year with no schools receiving an F; in 1999, when the state began assigning letter grades, 26 schools in the county earned an F. Two-thirds of all schools earned grades of A or B last year, and the district’s average was a B. In October, the district was one of four in Florida to earn a $15-million U.S. Department of Education Magnet Schools Assistance Program grant. And school leaders seem to be making progress in their efforts to negotiate changes to a new state law that diverts millions in construction funding from traditional public schools to charter schools.

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"Meet Juliana Albarracin ’20"- Student Profile for the University of Miami College of Engineering

"Meet Juliana Albarracin ’20"- Student Profile for the University of Miami College of Engineering

By Nancy Abramson | 10/10/2017

As a junior at an all-girls high school, Juliana Albarracin participated in a field trip to the University of Miami, sponsored by the University’s Society of Women Engineers. Girls from high schools all over Miami-Dade who were interested in mathematics attended.

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"Graduation Story: Vikesh Patel" - Alumnus Profile for the University of Miami College of Engineering

"Graduation Story: Vikesh Patel" - Alumnus Profile for the University of Miami College of Engineering

By Rochelle Broder-Singer | 05/17/2017

Student Government, Greek Life and academics have all been important parts of University of Miami senior Vikesh Patel’s UM experience. He graduates this spring from the College of Engineering with a Bachelor of Science in Biomedical Engineering, along with a minor in Business Law.

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"Drowning Out 'Whisper Ratings' "- A Short Research Article for the University of Miami School of Business magazine

"Drowning Out 'Whisper Ratings' "- A Short Research Article for the University of Miami School of Business magazine

By Rochelle Broder-Singer 

When a firm wants to issue a security – say, a bond or a bunch of mortgages packed together – it hires a credit rating agency to review the underlying assets and give the security a credit rating. Investors use the rating to make decisions about whether, and how much, to invest.

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"Balancing Accounts"- A donor impact article for the University of Miami School of Business magazine

"Balancing Accounts"- A donor impact article for the University of Miami School of Business magazine

Aiming to inspire others to donate to the University of Miami Business School, acknowledge and thank the donor, and tell an interesting story that readers of the school’s magazine would want to read. Appeared in the magazine and on the magazine website.

By Rochelle Broder-Singer

When Hillelene (Bluming) Lustig (BBA ’55) was a student at the School of Business, there were only two other women studying accounting with her. “It was a different world back then,” says the 78-year-old, who still works as a CPA. “In my era, most women either became a nurse or a teacher.” None of it would have happened, though, without the help of a great-uncle.

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"Major Gift Supports Entrepreneurship, Promenade" - An article about giving for the University of Miami School of Business magazine

"Major Gift Supports Entrepreneurship, Promenade" - An article about giving for the University of Miami School of Business magazine

By Lauren Comander

Through a significant gift, the Finker-Frenkel Legacy Foundation created the Business Plan Competition Endowed fund, which will forever finance the annual University of Miami Business Plan Competition, hosted by the School of Business. The foundation’s gift also financed renovations of the School’s outdoor gathering and study space, which was dedicated Nov. 14 as the Finker-Frenkel Family Promenade.

Now in its 16th year, the Business Plan Competition awards nearly $50,000 in prize money annually to University of Miami students and alumni to help them launch or grow startup ventures.

Fall 2017 BusinessMiami magazine

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University of Miami - Conference Coverage

University of Miami - Conference Coverage

As publications consultant to the University of Miami School of Business from 2000-2018, Rochelle served as publisher and editor of the school's twice-a-year magazine for alumni, students, donors, faculty, staff and community. In addition, many conferences hosted by the UM School of Business were covered by Rochelle and the RB Editing team. Conference coverage spanned accross a variety of global business industries including Real Estate and Healthcare. 

Conference coverage articles and PDFs.

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"Retail market feels squeeze" - Business insight article for The Miami Herald

"Retail market feels squeeze" - Business insight article for The Miami Herald

By Rochelle Broder-Singer | 8/10/2008

''Retail follows residential'' has always been a maxim in real estate.

And as housing prices soared and new condos multiplied, retail too saw glory days. In 2007, average asking rent at most retail shopping centers in Broward County grew for the fifth straight year. And in Miami-Dade County, retail rents hovered at nearly $30 a square foot in 2007, reports real estate services firm CB Richard Ellis.

But this year, the housing bust has put a big dent in consumer spending, and unemployment is up sharply. That means a dramatically changed retail real estate scene.

''Apprehensive,'' is how Stephen Bittel, chairman of Miami Beach-based real estate developer, broker and manager Terranova Corp., puts it. ''You've got everyone -- developers and landlords on one side and tenants and banks on the other -- fearful to commit capital to anything new,'' he said.

Retailers are either closing stores or scaling back locations. Slowing spending is squeezing ''mom and pop'' operators out of the market. That trickles down to shopping center developers, which are having more trouble securing tenants and lenders. In turn they are getting more willing to cut deals on rents and tenant improvements.

''Projects that were being planned are being rethought as tenants retreat,'' said broker Lyle Stern of Koniver Stern Group in Miami Beach.

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"Demand’s Healthy for Medical Offices" - Commercial real estate article for The Miami Herald

"Demand’s Healthy for Medical Offices" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | 5/12/2008

When real estate developer Linda Rozynes lost a South Miami-Dade apartment building to a storm in 2000, she knew she would rebuild the property -- as medical offices.

That was Rozynes' foray into the booming medical real-estate sector, a niche fueled by an expanding senior-citizen population and the trend of performing procedures outside of hospitals. Medical office rents are averaging $28.49 per square foot in Miami-Dade County and $24.05 in Broward, with occupancy at 95 percent in both counties, according to CB Richard Ellis.

The demand has drawn established medical developers and newcomers like Rozynes, as well as office condo developers targeting doctors.

Physicians seeking office space have some unique issues. First, they often spend as much as $50 to $100 per square foot to customize their offices, because they require specialized equipment -- such as plumbing and cabinetry, reinforced floors for heavy equipment and lead-lined rooms for X-ray machines and CT scanners.

''The cost for them to improve their space is extremely high,'' said Kenneth Weston, CEO of medical realestate specialist Kenneth Weston & Associates. ``So for them to move from office to office is extremely expensive.''

Then there's that location factor: Physicians need to have their offices close to their patients and, for many specialists, near a hospital.

Rozynes' 37,000-square-foot building, for example, is on Sunset Drive near 87th Avenue, close to Baptist and South Miami hospitals.

Still, leasing was a bit slow because of competition from office condos. In 2007, 652,329 square feet of office space sold, a good chunk of it targeted at the medical industry.

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"Landlords Working Hard to Keep Tenants" - Commercial real estate article for The Miami Herald

"Landlords Working Hard to Keep Tenants" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | 11/2/2008

During the real estate boom, losing a tenant didn't matter so much. Any tenant, whether office, industrial or retail, could easily be replaced.

Now, empty space is taking longer to lease every month. Amid a credit crunch and a slowing economy, tenants who can pay the rent are suddenly a hot commodity.

That leaves landlords working overtime to keep the tenants they have. They are more focused than ever on renewing leases, willing to negotiate terms and offer concessions such as tenant improvements, months of free rent and sometimes even reduced rental rates.

Landlords are also trying to keep tenants happy by paying more attention to the appearance and upkeep of properties and responding faster to maintenance requests and complaints.

''Typically people don't like to give concessions, but the reality is the reality,'' said Barry Sharpe, whose Hialeah-based Sharpe Properties owns retail, warehouse and office properties.

Some landlords are going so far as to extend help to tenants that are struggling to stay in business.

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"Eureka Moments" - Highlighting Florida inventors for Florida Trend magazine

"Eureka Moments" - Highlighting Florida inventors for Florida Trend magazine

BRIGHT IDEAS

By Rochelle Broder-Singer | 9/2010

Outside the halls and laboratories of its universities, Florida is home to a thriving community of inventors working to turn their ideas into commercial success . The creations of some, such as Ronald Sargent, who lives in Fort Lauderdale, are high-profile: Sargent invented both the Porta Potti camping toilet and the "Dancing Water" fountains at Walt Disney World's Epcot park. Other inventors, such as Thomas Arthur of Medley, create high technology: Arthur invented a "medical systems integrator" that combines displays from multiple pieces of medical equipment onto one flat-screen display. Yet other inventions reflect Florida-born inspiration: ImpactShield, a hurricane shutter made from a fabric that stretches over windows, was invented by Miami's Cameron Gunn. The History Channel's "Modern Marvels" selected ImpactShield as one of the top inventions of 2007.

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"Foreign investors may help local real estate market" - Commercial real estate article for The Miami Herald

"Foreign investors may help local real estate market" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | Special to the Miami Herald | 2/2/2009

Some of the biggest commercial real estate deals of 2008 came from outside the United States:

Nakheel Hotels, managed by the Dubai government, bought 50 percent of the Fontainebleau Miami Beach hotel for $375 million. A subsidiary of Japanese investment firm Sumitomo paid $260 million for the Miami Center office tower. Hong Kong-based Swire Properties, which developed most of Brickell Key, paid $41.3 million for 5.5 vacant acres just off Brickell Avenue. And a Mexican company affiliated with the Jose Cuervo Group became partners in 396 Alhambra, a planned $130 million office project in Coral Gables.

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"Office space debate: downtown vs. outskirts" - Commercial real estate article for The Miami Herald

"Office space debate: downtown vs. outskirts" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | 05/04/2009

When the economy was riding high, companies could pick their office space based on ''location, location, location.'' In today's economic climate, though, that mantra is being challenged by another: ''cost, cost, cost.'' Growing concerns over the bottom line have businesses reassessing whether a pricey downtown location is essential, or whether it is a luxury that can be avoided.

TrèsKoi Public Relations, for instance, considered space in downtown Miami or South Beach, but ultimately settled on The Bank building at Northeast 81st Street and Biscayne Boulevard.

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"Continental Group finding condo renters" - Commercial real estate article for The Miami Herald

"Continental Group finding condo renters" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | November 03, 2008

The Continental Group made its name managing condominium and homeowners associations -- it now manages 1,300 across Florida. Now the Hollywood-based company is expanding into the trickier business of managing condo units for rent.

Trickier, because there are thousands of condos for rent competing for tenants. Continental's clients, often strapped for cash, have small marketing budgets. And Continental must try to persuade associations looking to pare expenses to invest dollars into sprucing up the building and grounds to lure renters.

So the company must get creative, using back-to-basics techniques such as posting flyers at retail strip centers and paying people to stand on street corners with big signs advertising free rent. Such techniques have helped bring them to 1,120 units in South Florida alone.

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"Investors, sellers in stalemate" - Commercial real estate article for The Miami Herald

"Investors, sellers in stalemate" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | May 12, 2008

Sales of commercial real estate have fallen sharply in the past year. Just like the residential market, investors aren't finding the bargains they expect given the economy, yet sellers aren't ready to cut prices.

It's a ''stalemate,'' said Stephen Bittel, chairman of Miami Beach-based real estate services and investment firm Terranova.

During the six months ending in April, $1.8 billion of industrial, office and retail property closed -- down 59 percent from the same period a year ago, reports Real Capital Analytics.

Broward sales of retail property fell the most, down 85 percent during the six months ending in April, compared to the previous year. In Miami-Dade, sales of retail property were cut nearly in half. Office sales were down by 61 percent in Miami-Dade and by 14 percent in Broward. Industrial property sales in Miami-Dade were down 48 percent, but up by 96 percent in Broward.

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"The Dos and Don'ts of Government Contracts" – Conference Coverage for American Express Open

"The Dos and Don'ts of Government Contracts" – Conference Coverage for American Express Open

By Andrea Carneiro

Government contracts are a ripe opportunity for small businesses, but navigating those opportunities can be daunting for even the most seasoned business owner. At a recent American Express OPEN for Government Contracting: Success Series event in Miami, experts shared their advice to help companies win contracts with the government. From solicitation to execution, here are the dos and don'ts of perfecting your plan—straight from those who have done it.

Read the full story in the American Express Open Forum. | View a PDF of the story.

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"Fashion Dreams in Miami" - Around the State Section for Florida Trend magazine

"Fashion Dreams in Miami" - Around the State Section for Florida Trend magazine

By Rochelle Broder-Singer

In January, Istituto Marangoni, a fashion school in Milan, Italy, opened its first U.S. outpost. The school offers short courses, as well as associate’s, bachelor’s and master’s degrees in fashion, design and business. The parent school’s alumni include Moschino designer Franco Moschino and Domenico Dolce of Dolce & Gabbana. Hakan Baykam, the Miami school’s president, sees the school as the first step in developing a serious fashion industry in Miami. “Education is where everything starts in the fashion industry,” he says. “We want to create a hub to launch new designers … in America and worldwide.”

Read the story from the May 2018 issue of Florida Trend. | View a PDF of the full article.

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"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

By Lauren Comander

If you’re feeling pressure to step up your gift wrapping as the holidays near, then wrap your mind around findings by Uzma Khan, associate professor of marketing at the School. Drop the bows and the carefully crafted corners and keep things simple, she says, or you’ll be setting the gift recipient up for disappointment. 

Fall 2017 BusinessMiami magazine

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"Dressed Success" – Alumni Profile for University of Miami School of Business magazine

"Dressed Success" – Alumni Profile for University of Miami School of Business magazine

By Rochelle Broder-Singer

“If you’re going to have a successful business today, you have to make it successful,” says Stephen Stern, COO of Lord Daniel Sportswear, an apparel company based in Sunrise, Fla. As the company celebrates its 60th anniversary this year, Stern believes one of the keys to its success has been focusing on a niche group of older customers who are often ignored. …

Spring 2014 BusinessMiami magazine

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EcoEDI – Website Copywriting

EcoEDI – Website Copywriting

For education startup EcoEDI, we combined the company's extensive business plan and interviews with the founder and CEO to create text explaining what the company does and how various potential clients will benefit from its services. We also explained exactly how its services work and shared the founders' background story. 

Throughout the process, we worked with the web designer, making suggestions about ways to best display the text, ensuring that everything we wrote fit well on each web page, modifying text or display methods to best communicate and more. 

Visit the EcoEDI website.

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