Independent Primary and Secondary Schools
RB Editing & Writing works with private schools to help increase engagement with all their constituent groups – with the aim of increasing connections to the school and facilitating fundraising.
A few of the ways we can help you:
Want to share school and alumni stories with your community regularly?
We can create, write, edit and assemble a regular HTML newsletter - in MailChimp, Constant Contact, Finalsite's eNotify module, Cascade, HTML newsletter software or any platform you need. We'll also advise you on using newsletter content for social media posts and on your website.
Already writing a blog?
Most of your alumni probably don't regularly visit your website to check it, and your social media posts may not be making it into their feeds. We can turn the content you've already written into a dynamic HTML newsletter that delivers your stories directly to their inboxes.
Looking to effectively reach your constituents in print or with a special website?
We're your print and online magazine creation and publishing resource. We've run magazines for schools, serving as editor, publisher, production manager and writer. We'll work with your printer, graphic designer and internal content creators, or we can do all the writing for you, while working with our printing and design partners. Whether you need a start-to-finish solution or just assistance with some aspects of creating a magazine, we're here for you.
Want an annual report or giving report that goes beyond the numbers?
We'll help you write stories about the impact of giving to your school, headlines for your charts and engaging introductions to the numbers. We'll plan a publication - print or digital - and work with your in-house graphic designer or our design partners to create, edit and proofread it. We'll even shepherd it through the printing process.
If your regular communication with your alumni is limited to requests for gifts and information about upcoming events, you’re likely missing out on a great deal of engagement – and giving.
One of the best ways to motivate alumni engagement and giving is to inspire them with stories about the school, teachers they remember, fellow alumni and the impact of others’ involvement and giving.
Email and print newsletters, magazines, web stories – all of these can play a key role in supporting your alumni and parent engagement and fundraising efforts. But not every school has the personnel to produce these types of materials. That's where the RB Editing & Writing team comes in.
Our team of writers and editors will work with you to determine the best way to share stories about your school, alumni, students, faculty and community. We’ll plan and write content from conception through editing, or we’ll come in at any point in the process where you need assistance.
The RB Editing & Writing team has worked with K-12 private schools and universities to tell their stories and maintain an active presence in the minds of community members. We understand the various audiences you’re communicating with, including alumni, parents, grandparents, faculty, staff, donors, students, prospective parents and community members.
We’ve walked the delicate balance between securing a difficult interview with an alumnus and enhancing that person’s relationship with the school. We’ll help you navigate working with your board, supporting faculty and reaching administrators’ goals.