Educational Institutions: Build Brand Empathy During COVID-19

Brand empathy “is about creating a shared journey between your brand and its audience.” – University Business

Empathetic marketing is a two-way street of deep emotional connection between you and your stakeholders, including potential and current students and parents, faculty, staff, or donors. It seeks to achieve brand empathy. It leads to brand equity.

How do you achieve brand empathy? You do so by creating and sharing information that is relevant to your stakeholders, that they can relate to and engage with, and that will benefit them. An institution can only build brand equity if it has authentic core values that it consistently follows or, at the very least, an established and followed mission and vision.

Lean into your core values during this ongoing COVID-19 crisis. University Business writes that you must build brand empathy and strengthen bonds with your community to help your institution emerge stronger. The article also shares how several colleges and universities are doing just this.