"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

By Lauren Comander

If you’re feeling pressure to step up your gift wrapping as the holidays near, then wrap your mind around findings by Uzma Khan, associate professor of marketing at the School. Drop the bows and the carefully crafted corners and keep things simple, she says, or you’ll be setting the gift recipient up for disappointment. 

Fall 2017 BusinessMiami magazine

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