"Foreign investors may help local real estate market" - Commercial real estate article for The Miami Herald

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"Foreign investors may help local real estate market" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | Special to the Miami Herald | 2/2/2009

Some of the biggest commercial real estate deals of 2008 came from outside the United States:

Nakheel Hotels, managed by the Dubai government, bought 50 percent of the Fontainebleau Miami Beach hotel for $375 million. A subsidiary of Japanese investment firm Sumitomo paid $260 million for the Miami Center office tower. Hong Kong-based Swire Properties, which developed most of Brickell Key, paid $41.3 million for 5.5 vacant acres just off Brickell Avenue. And a Mexican company affiliated with the Jose Cuervo Group became partners in 396 Alhambra, a planned $130 million office project in Coral Gables.

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"Office space debate: downtown vs. outskirts" - Commercial real estate article for The Miami Herald

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"Office space debate: downtown vs. outskirts" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | 05/04/2009

When the economy was riding high, companies could pick their office space based on ''location, location, location.'' In today's economic climate, though, that mantra is being challenged by another: ''cost, cost, cost.'' Growing concerns over the bottom line have businesses reassessing whether a pricey downtown location is essential, or whether it is a luxury that can be avoided.

TrèsKoi Public Relations, for instance, considered space in downtown Miami or South Beach, but ultimately settled on The Bank building at Northeast 81st Street and Biscayne Boulevard.

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"Continental Group finding condo renters" - Commercial real estate article for The Miami Herald

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"Continental Group finding condo renters" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | November 03, 2008

The Continental Group made its name managing condominium and homeowners associations -- it now manages 1,300 across Florida. Now the Hollywood-based company is expanding into the trickier business of managing condo units for rent.

Trickier, because there are thousands of condos for rent competing for tenants. Continental's clients, often strapped for cash, have small marketing budgets. And Continental must try to persuade associations looking to pare expenses to invest dollars into sprucing up the building and grounds to lure renters.

So the company must get creative, using back-to-basics techniques such as posting flyers at retail strip centers and paying people to stand on street corners with big signs advertising free rent. Such techniques have helped bring them to 1,120 units in South Florida alone.

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"Investors, sellers in stalemate" - Commercial real estate article for The Miami Herald

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"Investors, sellers in stalemate" - Commercial real estate article for The Miami Herald

By Rochelle Broder-Singer | May 12, 2008

Sales of commercial real estate have fallen sharply in the past year. Just like the residential market, investors aren't finding the bargains they expect given the economy, yet sellers aren't ready to cut prices.

It's a ''stalemate,'' said Stephen Bittel, chairman of Miami Beach-based real estate services and investment firm Terranova.

During the six months ending in April, $1.8 billion of industrial, office and retail property closed -- down 59 percent from the same period a year ago, reports Real Capital Analytics.

Broward sales of retail property fell the most, down 85 percent during the six months ending in April, compared to the previous year. In Miami-Dade, sales of retail property were cut nearly in half. Office sales were down by 61 percent in Miami-Dade and by 14 percent in Broward. Industrial property sales in Miami-Dade were down 48 percent, but up by 96 percent in Broward.

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"The Dos and Don'ts of Government Contracts" – Conference Coverage for American Express Open

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"The Dos and Don'ts of Government Contracts" – Conference Coverage for American Express Open

By Andrea Carneiro

Government contracts are a ripe opportunity for small businesses, but navigating those opportunities can be daunting for even the most seasoned business owner. At a recent American Express OPEN for Government Contracting: Success Series event in Miami, experts shared their advice to help companies win contracts with the government. From solicitation to execution, here are the dos and don'ts of perfecting your plan—straight from those who have done it.

Read the full story in the American Express Open Forum. | View a PDF of the story.

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"Fashion Dreams in Miami" - Around the State Section for Florida Trend magazine

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"Fashion Dreams in Miami" - Around the State Section for Florida Trend magazine

By Rochelle Broder-Singer

In January, Istituto Marangoni, a fashion school in Milan, Italy, opened its first U.S. outpost. The school offers short courses, as well as associate’s, bachelor’s and master’s degrees in fashion, design and business. The parent school’s alumni include Moschino designer Franco Moschino and Domenico Dolce of Dolce & Gabbana. Hakan Baykam, the Miami school’s president, sees the school as the first step in developing a serious fashion industry in Miami. “Education is where everything starts in the fashion industry,” he says. “We want to create a hub to launch new designers … in America and worldwide.”

Read the story from the May 2018 issue of Florida Trend. | View a PDF of the full article.

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"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

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"Keep Your Gift Wrapping Under Wraps" – Short Research Story for the University of Miami School of Business magazine

By Lauren Comander

If you’re feeling pressure to step up your gift wrapping as the holidays near, then wrap your mind around findings by Uzma Khan, associate professor of marketing at the School. Drop the bows and the carefully crafted corners and keep things simple, she says, or you’ll be setting the gift recipient up for disappointment. 

Fall 2017 BusinessMiami magazine

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"Dressed Success" – Alumni Profile for University of Miami School of Business magazine

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"Dressed Success" – Alumni Profile for University of Miami School of Business magazine

By Rochelle Broder-Singer

“If you’re going to have a successful business today, you have to make it successful,” says Stephen Stern, COO of Lord Daniel Sportswear, an apparel company based in Sunrise, Fla. As the company celebrates its 60th anniversary this year, Stern believes one of the keys to its success has been focusing on a niche group of older customers who are often ignored. …

Spring 2014 BusinessMiami magazine

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EcoEDI – Website Copywriting

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EcoEDI – Website Copywriting

For education startup EcoEDI, we combined the company's extensive business plan and interviews with the founder and CEO to create text explaining what the company does and how various potential clients will benefit from its services. We also explained exactly how its services work and shared the founders' background story. 

Throughout the process, we worked with the web designer, making suggestions about ways to best display the text, ensuring that everything we wrote fit well on each web page, modifying text or display methods to best communicate and more. 

Visit the EcoEDI website.

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Latin Business Traveler HTML Newsletters

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Latin Business Traveler HTML Newsletters

A monthly HTML email newsletter for business travelers in Latin America and the Caribbean, for Editora Latin Trade. We conceived and designed this newsletter for our client, and do all the research, writing, editing, design, image sourcing and layout work (in Constant Contact). We also work with a translator to write a Spanish-language version and put that into Constant Contact.

Click to see the July 2018 newsletter

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